What Are They & How Do You Get Them?

Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from thecrowd.

So what exactly are rich snippets, how are they different from other SERP features, and how can you get them to show for yoursite?

Rich snippets, rich results, and SERP features are sometimes used interchangeably by SEOs, which can cause confusion.

So what are the differences?

• Rich snippets – Google’s glossary states that rich snippets are now known as rich results.
• Rich results – Google says rich results can include carousels, images, or other non-textual elements and that they are experiences that go beyond the standard bluelink.
• SERP features – Provide additional and related information on the search query. Examples include the local pack, videos, and the knowledge panel.

Google supports different types of rich results within its search results. Let’s take a look at some of the most popular types.

Review

One of the most prominent examples of rich snippets is the Review snippet, which adds a yellow star rating to the search results with additional information about the reviews.

Here’s an example of what a Review snippet can...