What Are The Most Effective Marketing Strategies Right Now?

Marketing is an art form — where a strategy is painted atop a primed canvas; where search engine optimization (SEO) is the cerulean blue sky that melts into the chromium oxide green meadow of a PPC campaign. But not before the radiant violet of the Smooth Aster (email marketing) or cadmium orange of the Foxglove Beardtongue (influencer marketing) peak between the tall, wind-kissed grasses along the riverbed …

OK, maybe not to that extent — but marketing still requires a delicate, thoughtful touch — and lots of practice. But if I have the opportunity to list some oddly satisfying names of artist-grade oil paints and brilliant wildflowers (no matter how much of a stretch it may be) … I’m going to take it.

With that said, what does the marketing landscape look like today? Is it cast in a permanent green light (sorry, another oil paint)? What types of strategies are the most effective right now, and how can you implement them to great effect?

As Bob Ross once said: “I really believe that if you practice enough, you could paint The Mona Lisa with a two-inch brush.”

Here are some things you need to know about the marketing landscape today so you can paint some happy little strategies that you know will work.

A Brief Overview of Today’s Marketing Landscape

Marketing is always changing. Strategies that worked for brands two years ago may have a fleeting impact on audiences today — that’s just how it works in this industry.

These days, people want more meaningful, personalized,...