What Are the Benefits of SEO? (And How to Get Started)

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line?

In more simple terms: Why doSEO?

There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to doSEO.

One of the key benefits of SEO is increasing your organic share of voice (SOV). More organic SOV means more traffic, leads, and revenue for your business.

It also means more market share in your industry. We can see from the graph below that there is a strong relationship between SOV and market share.

At Ahrefs, we calculate organic SOV by dividing the traffic to the site by the total search traffic for all keywords.

In other words, if you only track one keyword and the top 10 positions are occupied by pages of your website, your SOV is100%.

So how can you measure organic SOV?

We first need to create a new project in Ahrefs’ Rank Tracker and add our keywords for the website we want totrack.

Once you have added a new project and added your keywords, you can go to the dashboard and check your SOV.

It should look something likethis:

If you click through the SOV on the dashboard, you can look at your competitor’s SOV compared to yourSOV.

If no competitors are showing in your dashboard, you can change thatby:

• Going into Settings.
• Clicking on the Competitors tab.
• ...