What are SEO metrics, and which ones actually matter?

To set goals and track and measure your performance in any campaign, you’ll need key performance indicators (KPIs) and metrics.

But with so many KPIs, it can be a challenge to know exactly which ones you should be measuring. In this article, we will look at which SEO metrics matter and why.

Many people tend to talk about key performance indicators (KPIs) and metrics interchangeably, which can be confusing, especially if you’re new to SEO. Although they do work together, they are not the same.

KPIs are operating statistics that you can use to measure performance over time and provide insights into how effective your SEO campaign is.

However, benchmarks are KPIs that you set as your reference point when building your SEO strategy.

For example, organic traffic is a KPI. But you can use last month’s organic traffic as a benchmark.

SEO metrics allow us to have a before and after picture for any specific KPI. This helps us see how our SEO campaign is progressing and can help us adjust our strategy if necessary.

Benchmarks also enable us to communicate the value of our work to clients.

There are many different KPIs you can measure. And like most things in SEO, which ones you should track will depend on the type of site you’re working on and their individual goals.

However, there are several KPIs that are important to track the performance of everyone websites.

Let’s take a look at what KPIs...