What are Rich Snippets? How to get rich snippets for beginners

What are Rich Snippets?

Rich snippets are a type of Google search result that displays additional information. Like ratings or reviews.

Google usually pulls this extra information from special code (structured data markup) found in the web page’s HTML.

A typical Google search result looks like this:

While a rich morsel looks something like this:

In the rich snippet example above, Google expands the search result to include an image, rating, review score, and time estimate.

These visual enhancements can attract attention and encourage clicks.

Rich nuggets vs. rich results vs. SERP Features

People use “rich snippets” and “rich results” interchangeably. Both of them refer to the same thingaccording to Google.

All rich snippets (or rich results) are a type of SERP feature.

Rich snippets (or rich results) are any type of search listing that displays visual or interactive data.

These include ratings, event information, datasets, FAQs, and more. They can appear on any SERP (search engine results page).

SERP features is anything that is not a standard organic listing. Featured Snippets, Map Packs, and Image Carousels are just a few types of SERP features.

How Rich Snippets Help with SEO

Google says structured data usage is not a ranking factor. (Google extracts information from structured data annotation to inform rich snippets.)