What are pillar pages and how to create one (+ examples)

What is a pillar page?

Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic grouping. They provide a comprehensive overview of a broad topic and link to related content pieces.

For example, say you want to create a topic group about SEO.

Your pillar page could be a complete article covering the basics of SEO. Among other topics, you mention technical SEO, link building and local SEO.

From your pillar page you will add links group pages. This will dive deeper into the topics mentioned on your pillar page.

Your pillar page acts as a content hub. And direct users to more specific pieces of content.

How pillar pages can help your SEO

Pillar pages benefit your SEO rankings by:

• Build topical authority: Groups cover all aspects of a specific topic, helping to improve your site’s authority for that topic
• Simplify navigation for users and search engines: Well-structured content improves user experience and helps Google understand your site’s purpose
• Avoid query cannibalization: With topic clusters, it’s easier to organize your content and avoid query cannibalization issues
• Improving your site’s interlinking: Using pillar pages and topic clusters makes it easier to define an effective internal communications strategy
• Generate backlinks: Pillar pages are useful resources that tend to attract more backlinks than regular blog posts

How to create a pillar page

To create a pillar page (sometimes referred to as content pillar),...