What are Hreflang features and how to implement them

What is the Hreflang feature?

Hreflang is an HTML attribute that communicates the language and targeted region of a web page. This allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences.

Hreflang is an important international SEO concept. This helps ensure that the right audience sees the right web page.

For example, instead of the same page competing for users in Spain and Mexico, you can have alternate pages optimized for that country’s language, currency, and more.

Here’s what it looks like in practice.

Say you Google “semrush blog” in the US. This is the first result:

If you’re in Spain, this is what you’ll see:

What does a Hreflang label look like?

Hreflang follows a consistent and simple structure. Usually it looks like this:

<linkrel="alternate"href="url_of_page"hreflang="lang_code"/>

And here is what the syntax (computer language) means:

• link rel=”alternative” means that the link in this tag is an alternate version of this page

• href=”url_of_page” is where you can find the alternate page

• hreflang=”lang_code” is what the alternative language is

please note: The hreflang tag is a signal, not a command.Google and Yandex use hreflang attributes. Baidu and Bing do not. They rely on the content-language HTML attribute.

How to build a Hreflang label

To create an hreflang tag, you first need to find the language and country codes you need. And then fill in the blanks.

Hreflang...