What are AdWords? – Nigeria News June 20, 2023 – NNN NEWS NIGERIA

Many people think of Google simply as a search engine, but it is also a business, and like all businesses, it needs to make money. One of the ways that Google makes money is through Google AdWords – an online advertising platform that allows businesses to create and display electronic ads to users of the Google search engine.

In this article, we will explore in detail what AdWords is, its key features, and how businesses can use it to their advantage.

What are AdWords?

Google AdWords is an online advertising platform created by Google. It is a form of pay-per-click (PPC) advertising – meaning that businesses only pay when someone clicks on their ad.

Using AdWords, businesses can create electronic advertisements that appear on Google search engine results pages (SERPs) when users search for specific keywords. These ads can also appear on other websites that are part of the Google Display Network – a collection of websites and mobile apps that partner with Google to display ads.

How…

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