‘We’ve Lost 1 Million Customers’: Lovehoney Talks SafeSearch, Censorship And Sales – The Drum

Sexual wellness brand Lovehoney has been embroiled in a long-term conflict with Google and Instagram because stringent search and ad policies hinder its marketing efforts and hide its website. Lovehoney’s head of sexual empowerment Johanna Rief tells The Drum how it is fighting back.

In 2021 Google made changes to its SafeSearch feature that, according to the corporation, “help filter out explicit content in search results.”

Due to this ‘explicit’ restriction, Lovehoney estimates that it has now lost close to 1 million customers. “It is just another example of big tech treating sexuality as something that is sinful,” says Rief, “while allowing other harmful content to slip through the net.”

In June this year, the brand decided to implement its struggle into its marketing message by creating a not-so-subtle billboard that called out the tech giant. ‘Ogle’ saw the recognizable primary colors of the Google search engine alongside the copy: “Turn off SafeSearch to lay eyes on our full…

Read Full Story: https://www.thedrum.com/news/2022/08/09/we-ve-lost-1-million-customers-lovehoney-talks-safesearch-censorship-and-sales

The post ‘We’ve Lost 1 Million Customers’: Lovehoney Talks SafeSearch, Censorship And Sales – The Drum first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/08/09/weve-lost-1-million-customers-lovehoney-talks-safesearch-censorship-and-sales-the-drum_2022080926603.html

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