WeChat Is Reshaping How International Galleries Reach Clients in China – ARTnews
WeChat is often considered the most powerful app in mainland China, where WhatsApp, Telegram, Signal, and other forms of communication are not available. Often used as the country’s main search engine and news source, it’s also an essential app for millions in China’s diaspora.
A lesser-known, though equally important, area of influence for WeChat users is the art world.
Even before the pandemic thrust the typically technology-averse traditional art market into the disruptive world of online viewing rooms, Clubhouse, and NFTs, art dealers in the region were using WeChat as their main communication tool to connect with clients in China.
International galleries like Hauser & Wirth, David Zwirner, Perrotin, and Blum & Poe have been using it to reach their clients. So too have local and regional galleries, like Capsule Shanghai, Pearl Lam Galleries, de Sarthe, and more. For these galleries, WeChat helps reach Chinese collectors, specifically those based outside major cities…
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source: https://news.oneseocompany.com/2022/11/04/wechat-is-reshaping-how-international-galleries-reach-clients-in-china-artnews_2022110435118.html
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