Website Crawling: The What, Why & How To Optimize – Search Engine Journal
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Crawling is essential for every website, large and small alike.
If your content is not being crawled, you have no chance to gain visibility on Google surfaces.
Let’s talk about how to optimize crawling to give your content the exposure it deserves.
What Is Crawling In SEO
In the context of SEO, crawling is the process in which search engine bots (also known as web crawlers or spiders) systematically discover content on a website.
This may be text, images, videos, or other file types that are accessible to bots. Regardless of the format, content is exclusively found through links.
How Web Crawling Works
A web crawler works by discovering URLs and downloading the page content.
During this process, they may pass the content over to the search engine index and will extract links to other web pages.
These found links will fall into different…
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