We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here’s What We Found

Every company on Twitter has the same features at its disposal to create a standout profile.

Here are those features:

But how many SaaS companies make use of them all? And are they using themwell?

To find out, we studied the Twitter profiles of 100 SaaS companies.

Let’s start at thetop.

37% of SaaS companies feature their mission statement or tagline in their banner, making it the most popular option.

Here’s a super clean example from Zapier:

The next most popular option (25%) is a branded illustration, like this one from Asana:

Product illustrations are also a relatively popular choice, with 14% of SaaS companies opting forthem.

Here’s an example from InVision:

This demonstrates how its collaboration features work without falling into the trap of showing cluttered screenshots of the literal UI.

Unfortunately, while these kinds of banners work well on desktop, they’re rarely great on mobile.

For example, much of InVision’s banner is obfuscated by the notch and UI elements on my iPhone:

Even without the obfuscation, the product text is super tiny and hard to read. This issue is magnified for SaaS companies that use their literal product UI.

Case in point, Linear:

These are things we’re always conscious of when...