“We Do All the Work”: National Aircheck Makes Media Monitoring Easy – Radio World
National Aircheck is a media monitoring firm that specializes in radio, TV and podcast monitoring.
“We proactively record and can search by keyword 1,500 news/talk radio stations, tens of thousands of podcasts and virtually every TV station in the country coast to coast,” said Robb Wexler, CEO of National Aircheck.
For this installment in our Supply Side series, we asked Wexler to tell us more about the company.
Radio World: What is the potential benefit of this service to a radio station or other industry professional?
Robb Wexler: Radio stations use us for various forms of competitive intelligence and also auditing capabilities. Radio groups use us to audit their affiliates literally anywhere in the country.
Every other industry has a variety of needs that also includes the above. Politicians may want to know each time they are mentioned in their own state. PR firms need to know when their clients are mentioned randomly in the media that is not “earned media.” Ad agencies may need…
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source: https://news.oneseocompany.com/2023/02/03/we-do-all-the-work-national-aircheck-makes-media-monitoring-easy-radio-world_2023020340199.html
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