We Are Social’s New Report Shows Online Time Falling to Pre … – Little Black Book – LBBonline
‘Digital 2023’ shows that people globally are becoming more discerning in their internet use
We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve months to 6 hours 37 minutes, equating to a year-on-year reduction of almost 5 percent. However, time spent on social platforms has increased to more than 2 hours per day — 40 minutes more than time spent watching broadcast and cable TV. Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity. The daily usage rate is a return to 2019 levels, before the COVID-19 pandemic had a profound impact on the world’s digital behaviours.
The report also shows that social platforms are…
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source: https://news.oneseocompany.com/2023/01/29/we-are-socials-new-report-shows-online-time-falling-to-pre-little-black-book-lbbonline_2023012939857.html
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