Was Google’s document ‘leak’ a strategic move? An SEO theory – Search Engine Land
Read it again: there was no leak. The information was shared with industry veterans.
It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if that’s even possible.
Why the pessimism?
It’s like when a chef tells you the ingredients to the delicious dish you’ve just consumed. You hurry to note it all down as he turns away.
But when you try recreating the same recipe at home, it’s nowhere near what you experienced at the restaurant.
It’s the same with the Google document “leak.” My perspective is our industry was given the types of ingredients used to determine the top search results, but no one knows how it’s all put together.
Not even the brightest two among us who were given access to the documentation.
If you recall…
In May, thousands of internal documents, which appear to have come from Google’s internal Content API Warehouse, claimed to have been leaked (per publication headlines).
In reality, they were…
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