Walmart’s Marketing Strategy Explained with Marketing Campaigns

With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability.

It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s.

Starting its journey as a small discount retailer today, entails a solid branding story that’s not only backed by a wide and loyal customer base but also by statistics.

So, what’s that hidden gem in Walmart’s marketing strategy that makes it a know-it-all-done-it-all retailer?

To get to the answer, we’ll deep dive into Walmart’s digital marketing campaigns from 2020 to 2023 and analyze its digital marketing journey. However, before that, let’s take a look at its marketing mix.

Any digital marketing campaign falls under a single P of the four P’s or a combination of two. However, understanding all the P’s of the marketing mix of Walmart allows for a comprehensive framework to build a marketing strategy.

Walmart’s Product Strategy

Primarily rooted in offering retail service, Walmart has an array of product categories, further divided into subcategories. It covers a wide network of product departments, such as:

• Electronics
• Movies
• Music
• Books
• Pharmacy
• Beauty
• Home Improvement

A few key reasons why Walmart offers such a variety of products are:

• Becomes a one-stop destination shop for its customers,
• Gives an edge over other retailers,
• Serves wide range of customers.

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