Viewpoint: Why startups should stay visible during an economic downturn – The Business Journals

During challenging times, like an economic downturn, a typical reaction for many startups is to examine the different ways they can save money and maintain cash flow. While cutting costs is understandable, visibility remains a critical component of any marketing or sales strategy no matter the market conditions or state of the economy.

Visibility is a type of exposure that lends external credibility to a person or company, which in turns helps them generate awareness, build trust and establish themselves as a thought leader in a specific field or industry. Visibility is also linked to business development, which is not a one-off event.

Each day you stop investing in ways to stay visible, means one day on the other end of the curve where you will not have a prospect or market opportunity. Extend that over the course of an economic downturn, which can last an average of 11.1 months, and your startup is potentially losing an opportunity to gain traction and maximize their chances of…

Read Full Story: https://www.bizjournals.com/boston/inno/stories/news/2022/08/18/viewpoint-why-startups-should-stay-visible-during.html

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