Video: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines – Search Engine Roundtable
Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation experience. Google AI Overviews has these super detailed comparison modes. Google AI Overviews seem to be killing click-through rates for organic and paid results. Google’s updated quality raters guidelines mentioned generative AI a bunch and also mentioned significant scrolling for recipes blogs. We have more details and screenshots of Google’s AI Mode. Gary Illyes from Google said we need to focus on originality, he also said don’t update your lastmod date for copyright date changes. Google says that people know when you write bio pages for SEO purposes. Google Business Profiles now added product studio AI to help with your product images. Google is testing AI generated background images for your shopping ads by default, you would need to opt out. Microsoft Advertising has a bunch of new…
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source: https://news.oneseocompany.com/2025/02/07/video-google-volatility-google-ads-quality-update-google-ai-overviews-updates-other-search-engines-search-engine-roundtable_2025020760088.html
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