Video: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More – Search Engine Roundtable
For the original iTunes version, click here.
We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack as well. Jeff Dean from Google spoke about combining Google Search with LLM in-context learning. Google Lens is showing more AI Overviews and Google Lens also is in the Google App and Chrome app for iOS. Google Ads can now create AI images with people and faces. Google Business Profiles Posts now can add backgrounds to your images using AI. Google is also using AI for review summaries on Top Quality Store pages. Google Merchant Center also shows AI-generated summaries for account performance. Google’s John Mueller said there is no persistent shortcut to faster crawling. Google’s Martin Splitt said audio versions of your pages don’t help with SEO. Google said you don’t need to do anything special for pagination. Response…
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