Vericity Welcomes New Chief Marketing Officer – Business Wire
CHICAGO–(BUSINESS WIRE)–Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, is pleased to announce the hiring of Melissa Balsan as Executive Vice President (EVP) and Chief Marketing Officer (CMO). This appointment coincides with the upcoming retirement of Vericity’s current EVP and CMO, Laura Zimmerman.
“As a Company, we have established a strong foundation to serve consumers and are in a position to expand our scale”
Effective today, Balsan will report to Vericity’s Chief Executive Officer, James E. Hohmann and oversee all aspects of the Company’s marketing efforts. As a proven Direct-to-Consumer marketer with significant demand-generation and brand management experience, she will play a pivotal, strategic role in accelerating Vericity’s future growth plans.
As CMO, Balsan will be responsible for leading a fully integrated marketing strategy for the eFinancial and Fidelity Life businesses. Balsan will be…
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source: https://news.oneseocompany.com/2023/01/09/vericity-welcomes-new-chief-marketing-officer-business-wire_2023010938997.html
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