Vendasta’s CEO Brendan King on The Way SMBs Buy Technology is Broken

If time is such a precious resource for small business owners, why isn’t more of it spent on high-value, high-impact work?

A survey of small to medium-sized businesses (SMBs) shows that SMBs spend an average of 120 working days per year on administrative tasks (CPA). For perspective, that’s roughly 48% of the working year dedicated to non-core activities.

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Brendan King, CEO of Vendasta, not only thinks this is a major problem for local businesses—he thinks the situation is becoming even more challenging. Taking other factors into account, it’s likely that SMBs today are only spending about “33% of the time practicing their craft,” King says. “The rest of the time they’re trying to make the business work.”

So how can SMBs flip the script and redirect their efforts towards meaningful, high-value work? And how can digital marketing providers become the local experts and guides responsible for getting them there?

The challenge lies in making technology easy, accessible, and affordable.

Keep reading to explore King’s insights on democratizing technology for SMBs and what’s next for Vendasta’s vision.

Firsthand experiences as a local business owner

Speak to King for only a few minutes and his passion for small businesses shines through. In fact, one of the first statements in the ‘About’ section on his LinkedIn page decries how local businesses “are getting...