Using Website Demographics to Improve Your Marketing Strategy

If you want to effectively communicate with customers in your market, you have to know who they are. Think about it in terms of public speaking. If the speaker doesn’t know their audience, they risk choosing a topic the audience doesn’t care about, using language they won’t understand, and struggling to motivate them to take desired follow-up actions.

On the other hand, a speaker with a clear understanding of their audience can speak directly, clearly, and persuasively. So, here’s the question: how do you get to know your audience?

In a marketing context, analyzing website demographics is one way to develop a clearer view of who you’re talking to. Unpacking the data allows you to communicate more effectively with potential customers, increase audience reach, and inspire the action you desire.

What Are Website Demographics?

Broadly speaking, demographics are the characteristics of people within a group. The group of people could be as large as an entire nation or city, or as small as a school, company, or even a marketing team.

By analyzing a group’s characteristics, you can generate demographic data that allows you to better understand the group’s makeup. In other words, you’ll discover who the people in the group actually are.

In the case of your website, visitor demographics are the characteristics of the people who come to your site. Some common website audience demographics include:

• Age
• Gender
• Geographic location
• Employment status
• Education level
• Income bracket
• ...