Using Trademarked Words As Keywords Is Infringement: Hc | Mint – Mint

MUMBAI : Thinking of using the trademark of a rival company as a keyword on your website or online app stores? You could be in for legal trouble. The Delhi High Court recently ruled that using trademarked words registered by someone else as keywords to promote your business is a violation of the rights of the owner of the trademark.

Gaming company Head Digital Works Pvt. Ltd had sued Tictok Skill Games Pvt Ltd in the Delhi High Court, claiming the latter was using its trademarks Ace2three and A23 as keywords on the Apple Store. “Whenever any user searched for A23 or Ace2 three on the application store, the first search result in the advertisement section was that of Tictok’s ‘WinZO’ games,” said Head Digital, which had its trademarks registered since 2006. Head Digital designs and develops software for skill games, and offers gaming through its website www.a23.com and its mobile application A23.

“So long as key words are being used for promoting a business, using a competitor’s…

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source: https://news.oneseocompany.com/2022/05/31/using-trademarked-words-as-keywords-is-infringement-hc-mint-mint_2022053120881.html

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