Using The Jobs To Be Done (JTBD) Framework For SEO Content – Search Engine Journal
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The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing.
JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things.
It was popularized in the 2000s by Clayton Christensen and his colleagues in Harvard Business Review (and again in the 2010s) and MIT Sloan Management Review.
JTBD is unique because it centers around the job – not the customer or user.
While used mostly for product innovation, it can apply equally well to SEO and content marketing.
We’ll examine how to use the JTBD framework for SEO content development.
Many examples are from the world of B2B SEO, but the theory should apply equally well to other…
Read Full Story: https://www.searchenginejournal.com/jobs-to-be-done-jtbd-seo/449599/
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