Using Competitor Ad Spending Data for Benchmarking [Study]

If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place.

This is where you discover a way to know how you stack up against your competitors so you can at least give yourself a fighting chance out there.

Not only can these benchmarks help you plan your campaigns, they can also help you when pitching your plans to your team or client.

Our recent study partnered with AdClarity to help you not only analyze creative output and top publishers, but also compare total ad spending and seasonal trends (and more) to change the way you advertise for good.

Note: this article is just the first part of the study. We’ll highlight the overall trends in ad spending, and publish more detailed findings from this research in the near future in a few follow-up posts, so keep an eye out for those!

Why You Should Benchmark Digital Ad Spend

If you know exactly how much your competitors are spending per month or per year on social advertising, you can allocate the right level of budget to your own Facebook ads, for instance.

If you know which publishers are the most popular in your competitive landscape, you can tactically place your own display ads to know you’ll be reaching an interested audience.

Let’s dive into our findings and explore what seasonal spending looks like for retail advertising, which industries pay more for desktop ads than they do for mobile and, of course, what AdClarity can tell you...