Using Broad Match Keywords for SME Google Ads campaigns – Cambridge Network
Where Marketing Works writes…This article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns.
In the ever-evolving realm of digital marketing, Small and Medium Enterprises (SMEs) providing services face the challenge of maximising their online visibility to attract a diverse clientele. An effective strategy to achieve this is through the use of Broad Match Keywords in search engine marketing, particularly in Google Ads campaigns. For instance, consider an SME that offers landscaping services. By using a Broad Match Keyword like “garden services,” their ad could appear for a wide range of searches including “lawn care,” “garden maintenance,” and “local landscapers.” This approach significantly broadens the reach of their campaign, as it captures a variety of search terms closely related to their core offering.
A typical Google Ads campaign structured around Broad Match…
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source: https://news.oneseocompany.com/2023/11/22/using-broad-match-keywords-for-sme-google-ads-campaigns-cambridge-network_2023112252944.html
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