Use this Looker Studio template to track SEO performance – Search Engine Land
For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking.
SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data.
Inspired by a Looker Studio dashboard built by our paid media team, I rolled up my sleeves and constructed one for SEO.
The Looker Studio dashboard has been a game-changer for my team, and I’d like to teach others how to build their own.
This article will tackle the biggest insights and benefits of the report, along with the step-by-step process for building the dashboard.
The Looker Studio report’s biggest insights
Essentially, the report provides a clear live view of SEO traffic over time, with the ability to segment data (for instance, brand vs. non-brand).
You can compare date ranges like month over month and year over year, build separate reports by geo (e.g., U.S. vs. international), etc.
The biggest insights come from connecting SEO properties (channels, pages,…
The post Use this Looker Studio template to track SEO performance – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/04/18/use-this-looker-studio-template-to-track-seo-performance-search-engine-land_2023041843694.html
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