Use of AI for SEO and content to grow 5x this year – Search Engine Land

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility.

That’s according to new research from enterprise SEO platform BrightEdge.

Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year. But that also means SEOs are being asked to drive more revenue and conversions without a greater investment in SEO.

58% plan to use AI for content and SEO in 2023. Search marketers want to use AI-generated content – but they just haven’t quite figured out how yet, according to BrightEdge:

• Only 10% of marketers use AI for SEO content generation, but 58% aim to this year.

One reason for this is likely an abundance of caution. ChatGPT and similar tools can generate content quickly – but quality remains a concern due to AI “hallucination” and many SEOs worry Google will be able to detect…

Read Full Story: https://news.google.com/rss/articles/CBMiOWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VvLWNvbXBvdW5kaW5nLXZhbHVlLTM5Mzk2NdIBAA?oc=5

The post Use of AI for SEO and content to grow 5x this year – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/07/use-of-ai-for-seo-and-content-to-grow-5x-this-year-search-engine-land_2023030741587.html

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