U.S. News Rankings out, digital marketing in? – University Business

The stream of graduate schools opting out of the U.S. News Best Colleges rankings may be growing to include entire universities, but what these schools will do to market themselves effectively remains unanswered.

When Yale Law School opted out in November, a flood of other law schools, such as U.C. Berkeley and Georgetown, followed suit. Soon enough, medical schools from Stanford and the University of Pennsylvania quit it as well. Harvard’s schools of law and medicine both took the high road. Now, more than a dozen high-profile medical schools and 40+ law schools have quit the rankings, according to the Hechinger Report. It all began with one.

Now, Colorado College and Rhode Island School of Design are among the first schools offering undergraduate programs to break up with U.S. News since Reed College did almost 30 years ago, and if Yale Law School’s influential exodus proves an accurate forecast of what’s to come next, freshman applicants will be lost as they seek out schools that…

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