U.S. lawmakers introduce bipartisan bill to help news media … – Reuters
WASHINGTON, March 31 (Reuters) – A bipartisan group of U.S. lawmakers reintroduced a bill to allow news organizations to join together to negotiate ad rates with tech giants such as Alphabet Inc’s (GOOGL.O) Google.
The measure would allow news broadcasters and publishers with fewer than 1,500 full-time workers to jointly negotiate ad rates — many of which face financial struggles. One of the biggest of the companies placing online ads for advertisers is Google.
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News organizations have complained for years they are not sufficiently compensated for readers that their content attracts.
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The bill was also introduced in the last Congress but failed to become law.
The bill was introduced by Democratic Senator Amy Klobuchar, chair of the Senate Judiciary Committee’s antitrust subcommittee, along with Senator John Kennedy, a Republican.
The News/Media Alliance, a media trade association, praised the…
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