US Advertising Revenues to Jump 16% in 2022 on Higher Consumer Spending, Corporate Revenues – MarTech Series

Ad spending on audio/video streaming services to see strong gains

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States, a report recently released by Freedonia Focus Reports. Rising levels of consumer spending are expected to support expansion of corporate revenues and the creation of new firms and brands, and by extension, advertising budgets, fueling growth. As more consumers turn to streaming audio and video services, spending on advertising on those platforms is expected to see rapid growth. The presence of a US presidential election year (2024) is also expected to boost election advertising spending. However, revenue growth will slow down over the forecast period as the streaming market matures and competition from management consultancies and tech firms siphon away advertising revenue.

Advertising revenues are projected to expand 16% in 2022. Gains reflect a pickup in consumer…

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source: https://news.oneseocompany.com/2022/08/04/us-advertising-revenues-to-jump-16-in-2022-on-higher-consumer-spending-corporate-revenues-martech-series_2022080426039.html

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