Update! Now It’s Easier to Spot Changes in Organic Traffic

Keeping one eye on your competition at all times is easier said than done considering you’re already worrying about your own website. But, if you could spot exactly where their SEO is performing well or losing steam, wouldn’t it be worth it?

The Position Changes reportin Semrush’s Organic Research tool has long been a part of the core Semrush toolkit.

Today, this report got a facelift, making it easier to find insights and takeaways so you can take action.

In just a few clicks, you can now get an easy-to-digest overview of organic traffic changes, as well as an advanced look into the specifics of when and where the changes occurred. You’ll see:

• When a traffic change took place
• Which keywords and URLs started generating more/less traffic
• Whether a domain got into/dropped out of SERP features

This tells you if a competitor is running a successful SEO campaign or if they’re slipping behind after a Google update.

Plus, you can use this report to understand your own site’s changes in organic traffic.

What’s New in the Position Changes Report?

Today, the report makes it easier to find takeaways with a few added widgets. This makes it easier than ever to keep an eye on your competitor’s traffic.

We’ve added a few improvements:

• Two new preview widgets: Position Changes Trend and Top Page Changes
• Easy preset filters that show position changes that made impacts on estimated traffic
• A filter to identify significant SERP changes that cause a change in estimated traffic
• More...