Unleashing the potential of Google reviews for local SEO – Search Engine Land
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think.
Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking.
Invest time and energy in acquiring new reviews and retaining existing ones to enhance your local SEO. Maintaining a competitive number of reviews is essential in your market.
The kind of Google reviews you want
Any review a business gets is beneficial, but some reviews can outweigh others for SEO purposes.
You always want to make sure customers leave reviews with a lot of text where they are talking about the services they received and their experiences.
They should mention specifics about their service like:
- The problem they were having.
- The experience they had with your team in terms of communication.
- Results of the service. (Was their problem solved?)
- Name of the employee(s) they worked with.
- Photos of the job.
Keywords in reviews are not a…
The post Unleashing the potential of Google reviews for local SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/27/unleashing-the-potential-of-google-reviews-for-local-seo-search-engine-land_2023072748187.html
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