Understanding SEO’s role for publishers – The Canary
In the digital age, where information is abundant and attention spans are short, the role of SEO with IncRev has become indispensable for publishers. SEO is the practice of optimising online content to improve its visibility in search engine results, thereby increasing the likelihood of reaching a wider audience. For publishers, this can translate into higher traffic, greater engagement, and ultimately, increased revenue.
The importance of SEO cannot be overstated. With the advent of search engines, the way people access information has fundamentally changed. According to recent statistics, zero-click searches—where users find the information they need directly on the search results page without clicking further—account for over 50% of all searches. This trend highlights the need for publishers to ensure their content is not only visible but also engaging enough to entice users to click through.
Long-tail keywords, which are more specific and less commonly searched phrases, play a…
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source: https://news.oneseocompany.com/2025/02/10/understanding-seos-role-for-publishers-the-canary_2025021060112.html
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