Understanding Gen Z sentiment and motivations in 2023 – Study International News

Every generation approaches life differently. The same applies to those who grew up in the era of smartphones, social media and 4G connectivity. Dubbed Generation Z, those born in the late 1990s through the early 2000s are true “digital natives” and arguably the most proficient generation ever at navigating the digital sphere. And they’re making this known in the workplace, consumer market, and education.

You don’t have to look far for examples of how “dot com kids” are finding success in a world where around 2.5 quintillion bytes of data are created (that’s a billion billions of data) every single day. By 19, the album of pop phenomenon Billie Eilish, “When We All Asleep, Where Do We Go?” was streamed billions of times, and she has won multiple Grammys – five at the 2020 Grammy Awards alone.

In the TV realm, Millie Bobby Brown, the star of the instant Netflix hit, “Stranger Things” has 58.5 million Instagram followers and reportedly much more for each sponsored post. Their medium?…

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source: https://news.oneseocompany.com/2022/11/20/understanding-gen-z-sentiment-and-motivations-in-2023-study-international-news_2022112036111.html

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