UK shoppers to opt for sustainable retail brands this Black Friday, Cyber Monday and Christmas – fashionunited.uk

New research reports that 67 percent of UK consumers are going to pay attention to the sustainability and environmental efforts of retail brands during Black Friday, Cyber Monday and Christmas shopping, according to digital performance marketing agency, Tug.

The research, ahead of the retail ‘Golden Quarter’, reveals that sustainability will impact purchasing decisions. With 78 percent of UK shoppers stating that whether or not brands clearly communicate their sustainability efforts will have “somewhat” of an impact over where they will shop on the Black Friday and Cyber Monday weekend, followed by almost two-thirds (63 percent) over the Christmas period.

To discover the sustainable practices of retail brands, more than a third (37 percent) of consumers said that they use online search via a search engine, rising to 42 percent for those aged 67+ (Boomers).

While more than a quarter of Gen Z’s are using TikTok (28 percent) to identify sustainable brands and 26 percent of Millennials…

Read Full Story: https://fashionunited.uk/news/retail/uk-shoppers-to-opt-for-sustainable-retail-brands-this-black-friday-cyber-monday-and-christmas/2021101958527

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source: https://news.oneseocompany.com/2021/10/19/uk-shoppers-to-opt-for-sustainable-retail-brands-this-black-friday-cyber-monday-and-christmas-fashionuniteduk_202110196906.html

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