UK publishers sue Google for $4.2 billion in lost ad revenue – Search Engine Land
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks 3.4 billion ($4.2 billion) in damages for all UK publishers.
The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google had hoped to avoid that by offering to restructure its ad tech business. And due to EU scrutiny, Google offered to show ad rivals on YouTube.
Why we care. The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). So we will continue to watch as these developments unfold.
The lawsuit. It was filed by journalist Charles Arthur, a former technology editor for UK news publisher The Guardian on behalf of all UK publishers of websites and apps in the UK’s Competition Appeal Tribunal (CAT). At issue:
Charles claims that Google has…
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source: https://news.oneseocompany.com/2023/04/03/uk-publishers-sue-google-for-42-billion-in-lost-ad-revenue-search-engine-land_2023040342990.html
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