UK Muslim dating app has name change decision upheld – Arab News

• Muzz, formerly Muzmatch, loses appeal against decision in case brought by rival Match Group
• Muzz founder says Match Group tried to buy company on 4 occasions before lawsuit

LONDON: A Muslim dating app in the UK has had a decision forcing it to change its name upheld following an appeal.

Muzmatch changed its branding to Muzz after a ruling by a court in June last year that the original name was too similar to that of the Match Group, which runs a number of dating websites and apps.

The court said there was “a likelihood of confusion as a result of Muzmatch’s use of SEO keywords comprising the word ‘match’” when it made its decision.

Search engine optimization describes the use of certain words or phrases to attract attention and traffic online.

The Court of Appeal upheld the verdict, which Muzz said was “deeply worrying for other start-ups in the dating sector.”

Shahzad Younas, Muzz’s founder and CEO, told the BBC that Match Group, which owns Tinder, OkCupid and Hinge among…

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