UK Launches Probe into Dominance of Google Search Engine Market – TV360
Britain’s competition watchdog has launched an investigation into Google’s dominant position in the search engine market and its impacts on consumers and businesses.
According to a statement by the the Competition and Markets Authority, the investigation could lead to the US tech giant being handed “strategic market status”, subjecting it to special requirements under new UK regulations.
The CMA will probe whether “Google is using its position to prevent innovation by others” in the search engine market and whether it gives “self-preference” to its own services.
The investigation will assess Google’s position in search and search advertising services and how this impacts consumers and businesses including advertisers, news publishers, and rival search engines.
It will also look into “potential exploitative conduct” including investigating the collection and use of large quantities of consumer data without informed consent.
Under the UK’s tougher new regulation that came into force…
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source: https://news.oneseocompany.com/2025/01/14/uk-launches-probe-into-dominance-of-google-search-engine-market-tv360_2025011459830.html
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