Uber ads are coming, and they’re already raising privacy concerns – Search Engine Land
Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. In an example from The Wall Street Journal, if a user books an Uber to a specific retailer, cinema or airport, for example, a company could buy ads centered on that location.
How the new ads will work. Though not available globally yet, Uber is testing the ads with a few brands at launch. The new product will also let brands sponsor an entire trip, starting with when a rider first calls a car. The ad spots will be sold on a per-trip basis instead of digital advertising’s common pricing by consumer impression, let brands show a user different ads at three points in the user’s trip: while waiting for a car, while riding in the car and upon reaching the destination.
The rider can also conduct transactions, such as clicking the ad to buy a…
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source: https://news.oneseocompany.com/2022/10/20/uber-ads-are-coming-and-theyre-already-raising-privacy-concerns-search-engine-land_2022102033923.html
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