Types of SERPs – July 5, 2023 – NNN NEWS NIGERIA

SERPs, or Search Engine Results Pages, are pages displayed by search engines in response to a user’s query. These pages contain a list of websites and other related information that the search engine deems as relevant to the query. SERPs have evolved over time to provide users with more diverse and comprehensive results. In this article, we will explore various types of SERPs and how they differ from each other.

1. Organic SERPs

Organic SERPs are the most common type of SERPs displayed by search engines. These results are algorithmically determined and are not influenced by paid advertisements. When a user enters a query, the search engine’s algorithm analyzes various factors such as website relevance, authority, and user experience to determine the ranking of web pages. The higher a web page ranks, the more likely it is to appear in the organic SERPs. Organic SERPs often display a mix of text-based results, images, videos, and featured snippets.

2. Local SERPs

Local SERPs provide…

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