Types of Digital Ads [Study]

Have you ever wished you could peek behind the curtain and see the exact ad types your competitors are spending their advertising budget on? In our latest study, we dived into that exact question.

This study looked into the advertising trends of almost 1,000 domains across various industries, with the goal of helping you benchmark your own ad strategy.

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

In case you missed it, this is a follow-up to the first installment of this series—Using Competitor Ad Spending Data for Benchmarking. For even deeper insight into how your industry is advertising, watch this space for more insights to come.

For now, though, let’s dive into the different types of digital ads and how their popularity fluctuates between domains and industries.

If you want to check out the data on more specific competitor ad types, you can uncover detailed breakdowns of your niche competitors’ advertising campaigns with AdClarity here.

Types of Digital Ads

First, let’s define the types of digital ads that you’ll encounter in social media, display, and video advertising channels.

Here’s a list of all the formats that were included in the analysis:

• Banner: A combination of text and images in a portrait, landscape or square format. These ad types appear in the display, social, and video channels.
• Carousel: A...