Two Sides of the Kanye Coin: How One Brand Cleared the Smear – PR Newswire
NEW YORK, Dec. 6, 2022 /PRNewswire/ — Of all the companies that dropped ties with Kanye West (“Ye”), Adidas suffered the greatest fallout with its online image initially shattered, but only weeks later wiped virtually clean, according to a new study by Lightbox Search, the technology platform providing search results intelligence for agencies and in-house communications teams.
The controversy that erupted in early October with a hateful antisemitic tweet, led nearly a dozen companies to cut ties with Ye, though Adidas ended its relationship later than the others, such as J.P. Morgan, The Gap, Foot Locker, and CAA. This led to a backlash against Adidas that nearly shredded its reputation, particularly online. Clearly, its search engine marketing and optimization teams, working with its agencies, regained control over its Google search results.
As of the end of November, only an occasional “injected” news story referencing the scandal, Adidas search results were virtually all…
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source: https://news.oneseocompany.com/2022/12/06/two-sides-of-the-kanye-coin-how-one-brand-cleared-the-smear-pr-newswire_2022120637113.html
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