Twitter’s top 500 advertisers could get free verification – Search Engine Land
Twitter intends to impose a $1,000 monthly verification fee on organizations, but will exempt its 500 biggest advertisers and the 10,000 most-followed organizations with prior verification, according to an internal document acquired by The New York Times.
All accounts purchasing verification would undergo a review to ensure they were not engaging in impersonation, the document also indicated.
Why we care. Musk’s plans to charge organizations for verification could potentially impact their social media marketing strategy. A verification badge would typically be a valuable tool for businesses as it helps to establish their legitimacy and credibility on the platform. It indicates that their account is authentic, and helps to build trust with their audience.
If Twitter is now charging for verification, it may make it more difficult for smaller or emerging businesses to obtain the badge, which could affect their ability to attract and retain followers.
Additionally, the fact that Twitter…
The post Twitter’s top 500 advertisers could get free verification – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/30/twitters-top-500-advertisers-could-get-free-verification-search-engine-land_2023033042860.html
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