Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth – AdExchanger

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Winning The News But Losing The War

Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.)

But there is one category in which Twitter is the uncontested champion: media publishing. Every publisher has a Twitter account. Not even Facebook or Instagram can boast the same, Axios reports, and publishers overall have their largest followings on Twitter.

But – and it’s a big but – news publishing is not a lucrative sector.

In yesterday’s newsletter, we cited Instagram’s attempted evolution from photo sharing to video sharing as being a more alienating change than the company expected. As a primarily text-based platform, Twitter is a different bird entirely. Text-based social media lends itself to news readership, but is also a cheaper canvas for ads and less likely to drive…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/wednesday-14092022/

The post Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth – AdExchanger first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/09/13/twitters-strength-in-publishing-may-be-a-weakness-creators-will-inherit-the-earth-adexchanger_2022091330170.html

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