Twitter’s Most Active Users Have Reportedly Stopped Tweeting – Search Engine Journal
Twitter is rapidly losing its most active users, according to a report from Reuters.
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past.
This information is reportedly stated in internal documents obtained by Reuters.
The documents define a “heavy tweeter” as someone who logs into the site daily and tweets three to four times weekly.
Heavy tweeters are a small but valuable segment of Twitter users, accounting for less than 10% of monthly active users while generating 90% of all tweets and global revenue.
The rapid decline in activity among heavy tweeters began during the pandemic. As we’ll go over later in this article, there’s a significant drop in activity around topics that were once Twitter’s most popular categories.
Where the heavy tweeters are going and why they’re leaving is unclear, though we can make some assumptions based on recent data.
Heavy Tweeters Leaving, User…
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source: https://news.oneseocompany.com/2022/10/25/twitters-most-active-users-have-reportedly-stopped-tweeting-search-engine-journal_2022102534321.html
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