Twitter Struggles To Balance Ads And Subscrips; Apple Is Playing Sports To Win – AdExchanger

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Twitter’s Subscription Conniptions

Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come at a severe cost to advertising, the actual revenue.

Twitter Blue, as the subscription is called, promises far fewer ads as part of the deal. But cutting inventory for power users (about whom Twitter just collected all that juicy payment data) is a major hit to Twitter ads.

One plan to revitalize advertising is to require Twitter users to opt in to personalized ads, Platformer reports.

Additionally, Twitter might require users to consent to share location data and use contact info shared for the purpose of two-factor password verification for advertising.

Hard to tell if that’s a notion seized on by Musk himself or something Twitter vets are suggesting. Just this year, Twitter paid a $150 million fine filed jointly by the DOJ and FTC for using two-factor…

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiP2h0dHBzOi8vd3d3LmFkZXhjaGFuZ2VyLmNvbS9hZC1leGNoYW5nZS1uZXdzL3RodXJzZGF5LTE1MTIyMDIyL9IBAA?oc=5

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source: https://news.oneseocompany.com/2022/12/14/twitter-struggles-to-balance-ads-and-subscrips-apple-is-playing-sports-to-win-adexchanger_2022121437588.html

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