Twitter is lifting its ban on political, cause-based ads – Search Engine Land
An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising.
Political ad bans. In 2019, Twitter banned political ads. Last year they also banned political fundraising and started requiring that accounts belonging to government departments, politicians, and political parties be verified.
Cause-based bans. Their current policy surrounding cause-based ads restricts those that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes. Their help documentation states:
- Advertising should not be used to drive political, judicial, legislative, or regulatory outcomes; however, cause-based advertising can facilitate public conversation around important topics.
- Advertising that uses micro-targeting presents…
The post Twitter is lifting its ban on political, cause-based ads – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/01/04/twitter-is-lifting-its-ban-on-political-cause-based-ads-search-engine-land_2023010438778.html
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