Tucson Launches Marketing Campaign to Attract Hispanic and … – TravelPulse
Visit Tucson has launched a new online marketing campaign designed to attract Hispanic and Spanish-speaking travelers in the United States, making them feel welcome in Tucson, Arizona and encouraging them to explore the city’s culture, heritage, and multiculturalism.
Kicked off in March, the campaign includes a dedicated website, as well as messaging via social media, advertising, and search engine marketing. There are also visuals and stories in Spanish designed to highlight Tucson’s vibrant culture, heritage, and traditions.
It’s been merely a few weeks since the dynamic new marketing effort has been in place, and already it’s a runaway success.
Over the first three weeks, there’s been more than 1.2 million ad impressions and 13,771 ad clicks. Traffic to the dedicated website “Vamos a Tucson” has also soared more than 500 percent.
While Tucson has long had a rich Hispanic culture, up until now the destination has typically focused its multicultural marketing efforts across the…
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source: https://news.oneseocompany.com/2023/04/10/tucson-launches-marketing-campaign-to-attract-hispanic-and-travelpulse_2023041043317.html
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