Trust In Online News Shifting From Reporters To Influencers – Search Engine Journal
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The 2023 Digital News Report by the Reuters Institute sheds light on the complex relationship between the public, news outlets, and social media platforms.
As we navigate one crisis after another, the demand for reliable and independent journalism is higher than ever.
However, the news industry grapples with weak audience engagement, low trust, and an uncertain business environment.
Drawing data from 46 markets across six continents, the report paints a picture of an industry under duress that’s pivoting, innovating, and adapting.
Significant findings in the report include the following:
- Legacy social networks like Facebook are seeing a dip in engagement. TikTok and other video-led platforms are on the rise.
- There’s a growing dependence on influencers or celebrities for news over…
The post Trust In Online News Shifting From Reporters To Influencers – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/15/trust-in-online-news-shifting-from-reporters-to-influencers-search-engine-journal_2023061546166.html
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